Your data

Privacy policy

Last updated: 13 September 2026

This policy explains what personal data Miracle Ritual collects, why we collect it, and what you can do about it. We have tried to write it in plain English rather than legalese.

1. Who we are

Miracle Ritual is operated by Anand Ritual Ltd, a company registered in England and Wales under company number 16083743, with its registered office at 55 Edith Cavell Way, London SE18 4JY, United Kingdom. Miracle Ritual was formerly known as The $100M Habit.

We are the data controller for the personal data described in this policy. That means we decide what is collected and why, and we are responsible for looking after it.

For anything to do with your data, write to hello@miracleritual.com.

2. What we collect

When you visit this website

• Pages you viewed, how you arrived, roughly where in the world you are, and what device and browser you used. This comes from analytics cookies, and only if you agree to them.
• Your IP address is processed to work out approximate location, then discarded or shortened by our analytics providers. We do not store raw IP addresses ourselves.

When you fill in a form

• Workshop enquiries: your name, work email, company, team size, and whatever you tell us about what your team needs.
• Coaching enquiries: your name, email, where in the world you are, and your answers to what is blocking you and where you want to get to. These answers may be personal. We treat them as confidential and they are read only by your coach.
• Email signup: your email address, and nothing else. You can unsubscribe from any email we send, and we will remove you straight away.
• With any form: your IP address and browser user-agent are stored alongside the submission. We use them only to investigate spam and abuse, and they are deleted with the rest of the submission on the schedule in section 6.

When you use the app

3. Why we collect it, and our lawful basis

• To answer your enquiry — because you asked us to, and because we have a legitimate interest in responding to people who contact us.
• To provide coaching or run a workshop you have booked — to perform our contract with you.
• To send you emails you signed up for — with your consent. Every email has an unsubscribe link and it works.
• To understand how the website is used and how well our advertising works — with your consent, given through the cookie banner.
• To run the app and your subscription — to perform our contract with you.

We do not sell your personal data. We never have and we do not intend to.

4. Cookies and tracking

The site sets no analytics or advertising cookies until you accept them. If you decline, the site works exactly the same and we simply learn less.

• Strictly necessary — one small record of your cookie choice, so we do not ask again on every page. No consent needed for this one, because without it we cannot honour your choice.
• Analytics — Google Analytics 4. Tells us which pages people read and where they came from. Set only with your consent.
• Advertising — Meta Pixel. Lets us measure whether our Facebook and Instagram ads work, and show ads to people who have visited before. Set only with your consent.
• Translation. If you pick another language, you are sent to Google's translation service, which is Google's own service under Google's privacy policy.

You can change your mind at any time using the Cookie settings link in the footer.

5. Who we share it with

We share data only with the suppliers who help us run the business, and only as much as they need:

• Google — website analytics and advertising.
• Meta — advertising measurement.
• Brevo — our form and email provider. It receives your name and email address so it can deliver the messages you send us and the emails you asked for.
• Apple and Google — app distribution and payments. If you subscribe through an app store, that store handles your payment and we never see your card details.
• Professional advisers and authorities — where the law requires it.

6. How long we keep it

• Enquiries — up to two years from your last contact with us, then deleted.
• Coaching notes — up to two years after your last session, then deleted.
• Email subscribers — until you unsubscribe, then removed.
• Analytics — up to 14 months.
• Records we must keep by law — such as accounting records, for as long as the law requires.

7. Your rights

Under UK and EU data protection law you can ask us to:

• Give you a copy of the data we hold about you.
• Correct anything that is wrong.
• Delete it.
• Stop or limit what we do with it.
• Send it to you, or to someone else, in a portable format.
• Stop using it for direct marketing — this one is absolute, and we will always honour it.

Email hello@miracleritual.com and we will respond within one month. There is no charge.

8. International transfers

Some of our suppliers are based outside the UK, mainly in the United States. Where data leaves the UK we rely on the safeguards the law provides for that — an adequacy decision where one exists, or the UK International Data Transfer Agreement or Addendum where it does not.

9. Children

Miracle Ritual is not intended for children under 16, and we do not knowingly collect their data. If you believe a child has given us personal data, tell us and we will delete it.

10. Changes, and how to complain

If we change this policy we will update the date at the top of this page. Material changes will be flagged on the site.

If you are unhappy with how we have handled your data, please tell us first — we would rather fix it. You also have the right to complain to the UK's Information Commissioner's Office at ico.org.uk, or to your local supervisory authority if you are in the EU.